Industry Analysis – Anthro Global

Industry AnalysisCommunity & creator monetisation: Twitter kicks it up a notch

February 27, 2021

Brands that will succeed into the future need to part of, or creators of community. If you’re not yet invested in creating a community for your brand, check out the different platforms your fans can live on here.
Twitter is quickly moving from the giving us the news now, to a creator economy hub.

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Industry AnalysisTwitter Spaces 101: Best practice and the low down

February 20, 2021

Best practice tips for hosts:

Welcome people who join as much as you can so they feel comfortable and included in the space
Remember, your space is your own, so you can run it how you like. Be that, organic conversation with no agenda, a loose topic, or a slightly more structured chat/Q&A (i.e.

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Industry AnalysisTikTok’s Performance at Super Bowl LV

February 13, 2021

NFL’s decision to create TikTok Tailgate is symbolic that this app that’s blown up in the pandemic is here to stay
TikTok has the potential to create effects for brands with $$$. The app created the “Game Day Prediction Creative Effect” especially for the Super Bowl
TikTok’s reach, for brands and individual people alike, has the potential to be huge!

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Industry AnalysisSocial Trends: The rise of intimacy, closed communities and audio apps

January 16, 2021

- If you’re a consumer-focused brand, you don’t need to feel confined to Instagram just because it’s the “done thing”
- Social media is constantly changing. Experiment and see which channels work best for you. Just remember the value of community, a closer relationship to your audience, being able to give them what they need and want, and the fact there are more media out there than just visual.

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Industry AnalysisMedia Relations & Laser Focused Missions: Coinbase vs New York Times

November 28, 2020

- Crisis comms 101 usually suggests you don’t draw attention to the element tarnishing your reputation, as that could be adding fuel to the fire
- That said, using your voice to “front run” or preemptively get your message out in its purest form is incredibly powerful.

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Industry AnalysisSocial Commerce: TikTok x Shopify

November 14, 2020

- TikTok has over 100 million highly engaged users in the US alone
- Social commerce will grow to $253 billion by the end of this year in China, and it’s currently valued at just $20 billion in the US. That’s a lot of room for growth
- TikTok’s partnership with Shopify in the US is paving the way for smaller businesses – diverting people away from the Walmarts and Amazons of the internet.

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Industry AnalysisPower Of Partnership: North Face x Gucci

October 31, 2020

- Choose your partners (brands, celebs, influencers, artists etc) based on shared value and vision. A mismatch in culture may backfire on you, so positive common ground is the best focus.
- Analyse your audience and your partner’s audience. Are they different?

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Industry AnalysisEmily In Paris: The basics of market research & learning about other cultures

October 17, 2020

- Do your research. Don’t go off clichés and assumptions about a culture. In fact, try to disprove them and understand the reality
- Market research is something every business, no matter how big or small can and should do. If you don’t have the funds for a snazzy MR agency, then a simple Q&A directly with your audience will get you a long way
- If you want a go a step further and do something more formal but affordable, use a Google form to capture user data and analyse it for free

I’m sure you’ve all finished watching Emily in Paris on Netflix by now, right?

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Industry AnalysisBrand Experience: What a non-whisky lover can learn from Macallan

October 3, 2020

- Make your audience feel special! How you make people feel is what they’re going to remember. Do this well and win loyalty for life
- Put in the extra 10%!!! Whether that’s through your architecture, visual storytelling or customer service. Go the extra mile and it’ll serve you well
- Make yourself relevant to your audience.

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Industry AnalysisTwitch & London Fashion Week

September 26, 2020

- Burberry is the first luxury brand to stream content on Twitch. The British brand livestreamed its spring summer 2021 collection for London Fashion Week on the channel on 17th September.
- Twitch might be reaching a tipping point. The average number of people viewing content at any one time was 1.4M.

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HomeCategoryCategory: Industry Analysis

Industry AnalysisMedia Relations & Laser Focused Missions: Coinbase vs New York Times

Industry AnalysisPower Of Partnership: North Face x Gucci

Industry AnalysisEmily In Paris: The basics of market research & learning about other cultures

Industry AnalysisBrand Experience: What a non-whisky lover can learn from Macallan

Industry AnalysisTwitch & London Fashion Week