HomeCategoryCategory: Industry Analysis

https://anthro.global/wp-content/uploads/2021/02/85f70e0b-f7c9-40eb-a9e7-bf9700505763-GTY_1293946017-1280x720.jpg

  • NFL’s decision to create TikTok Tailgate is symbolic that this app that’s blown up in the pandemic is here to stay
  • TikTok has the potential to create effects for brands with $$$. The app created the “Game Day Prediction Creative Effect” especially for the Super Bowl
  • TikTok’s reach, for brands and individual people alike, has the potential to be huge!

https://anthro.global/wp-content/uploads/2021/01/photo-1495106245177-55dc6f43e83f-1280x720.jpg

    • If you’re a consumer-focused brand, you don’t need to feel confined to Instagram just because it’s the “done thing”
    • Social media is constantly changing. Experiment and see which channels work best for you. Just remember the value of community, a closer relationship to your audience, being able to give them what they need and want, and the fact there are more media out there than just visual.

https://anthro.global/wp-content/uploads/2020/11/Shopify-TikTok-1222x720.jpg

    • TikTok has over 100 million highly engaged users in the US alone
    • Social commerce will grow to $253 billion by the end of this year in China, and it’s currently valued at just $20 billion in the US. That’s a lot of room for growth
    • TikTok’s partnership with Shopify in the US is paving the way for smaller businesses – diverting people away from the Walmarts and Amazons of the internet.

https://anthro.global/wp-content/uploads/2020/10/Lily-Collins-Says-Her-Emily-Paris-Character-Is-Fresh-Out-College-01-1280x720.jpg

    • Do your research. Don’t go off clichés and assumptions about a culture. In fact, try to disprove them and understand the reality
    • Market research is something every business, no matter how big or small can and should do. If you don’t have the funds for a snazzy MR agency, then a simple Q&A directly with your audience will get you a long way
    • If you want a go a step further and do something more formal but affordable, use a Google form to capture user data and analyse it for free

I’m sure you’ve all finished watching Emily in Paris on Netflix by now, right?

https://anthro.global/wp-content/uploads/2020/09/burberry-ss21-show-09-1280x720.jpg

    • Burberry is the first luxury brand to stream content on Twitch. The British brand livestreamed its spring summer 2021 collection for London Fashion Week on the channel on 17th September.
    • Twitch might be reaching a tipping point. The average number of people viewing content at any one time was 1.4M.

    • Burberry is the first luxury brand to stream content on Twitch. The British brand livestreamed its spring summer 2021 collection for London Fashion Week on the channel on 17th September.
    • Twitch might be reaching a tipping point. The average number of people viewing content at any one time was 1.4M.