HomeCategoryCategory: Industry Analysis

Key takeaways

• • The Hummer’s rise to popularity came as a result of the appreciation of military culture, a rise in patriotism after US wars, cheap gas prices, as well as the love for “bigger and better” products
  • All these factors also lead to Hummer’s collapse years later, after the Iraq war lead to gas prices increasing, environmental concerns growing in the mainstream and the economic crash of 2007 – shedding light on the gravity cultural and contextual changes have on brands
  • In 2019, only 2.5% of the world’s passenger vehicles ran on electricity, according to Virta.