HomeCategoryCategory: Interviews

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Tom At Work

So you founded The Move magazine in 2016, focusing on music and culture. Love it! What are your biggest learnings from 4 years of working on print media?

If you’re going to put time and money into print, take full advantage of all the wonderful things the medium offers that a website doesn’t.

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Duncan At Work

You started the year with some epic plans including the 2nd year of Anjunadeep Explorations and the Acoustic Tour – sadly cancelled/postponed now due to the pandemic. How did you and the team balance recouping some of the costs vs managing fans’ expectations?

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Vikki At Work

Personal branding in the professional world is a popular concept these days. Do you have any advice for people on how best to position and define themselves?

Working out what you stand for is a great first step.

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Mark At Work

Part 1 of the interview with Mark was published a couple of weeks ago in the Anthro Community Newsletter here and the full interview here

What skills would you say creative strategy requires?

I’ve always had a strange cynical view on the title – you are required to be a generalist and jump around both sides of the role title;

Strategy – what is the business problem being solved and why is the platform right for long term impact.

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Mark At Work

You’ve worked in both fast paced, big city agencies, and you’ve also gone in-house to global social media companies. What would your advice be to anyone considering a move from agency to in-house, or vice versa?

I’ve had a conversations with several people around this exact topic over the last 4-5 months, they’ve asked for advice or ideas as they’re thinking about a change.

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Emma At Work

Talk to us about your work with Glamour magazine – what’s it like being their in house zodiac expert?

I’ve always loved a good horoscope so writing them for Glamour is a bit of a dream come true.

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Victoria At Work

What would you say makes for a *killer* press release?

When I write a press release, I like to channel my inner tabloid journalist – no matter what the topic or the client, step into the imaginary Daily Mail newsroom in your head when you’re writing the first draft.

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Will At Work

How do you bridge the gap between Brandwatch being at the intersection of digital media and being a tech company? As a long time user I’ve seen Brandwatch as synonymous to online media, yet ultimately you provide a tech based product/service.

Will At Work

How do you bridge the gap between Brandwatch being at the intersection of digital media and being a tech company? As a long time user I’ve seen Brandwatch as synonymous to online media, yet ultimately you provide a tech based product/service.