Briefly working in fashion for a few brands and as a writer lead me into PR. Helping to organise events and then having to mingle with the attendees opened my eyes to the power of that level of communication.
This is a difficult one but I think from my experience, the biggest difficulty is navigating the space in which brands want to tell a story vs.
Smart fabrics, digital image production (across all sectors), AI design and services you can personalise through machine learning are going to see some really exciting times.
I love brands that can tell a story and link to current events in a profound way. Guinness did this well for St. Patrick’s Day in March.
Palace for the jokes captions they have for items on their web store. For example:
“WAXIMUM ECHO TECH FLEECE HOOD”
They are so true to form & personality lead in all they do – it’s like having a friend rather than liking a brand which is powerful.
The team and I love to make guests feel at home every time they come in.
