Industry Analysis

Community & creator monetisation: Twitter kicks it up a notch

Industry AnalysisFebruary 27, 2021Community & creator monetisation: Twitter kicks it up a notch

Twitter is embracing the creator economy model - by investing in community and putting money directly in the pockets of creators.
Twitter Spaces 101: Best practice and the low down

Industry AnalysisFebruary 20, 2021Twitter Spaces 101: Best practice and the low down

This is the lowdown on Twitter Spaces. What it is, and how to do it well.
TikTok’s Performance at Super Bowl LV

Industry AnalysisFebruary 13, 2021TikTok’s Performance at Super Bowl LV

TikTok partners with the NFL to create TikTok Tailgate - a "virtual pregame" before the Super Bowl LV.
Social Trends: The rise of intimacy, closed communities and audio apps

Industry AnalysisJanuary 16, 2021Social Trends: The rise of intimacy, closed communities and audio apps

2021 will see the rise of intimate and closed group communities and audio-first content.
Media Relations & Laser Focused Missions: Coinbase vs New York Times

Industry AnalysisNovember 28, 2020Media Relations & Laser Focused Missions: Coinbase vs New York Times

Coinbase pre-preemptively published their thoughts ahead of a New York Times hit piece. What does this mean for their reputation and media relations?
Social Commerce: TikTok x Shopify

Industry AnalysisNovember 14, 2020Social Commerce: TikTok x Shopify

Social commerce is evolving beyond China, and it's exciting! TikTok is partnering with Shopify and rivaling Facebook.
Power Of Partnership: North Face x Gucci

Industry AnalysisOctober 31, 2020Power Of Partnership: North Face x Gucci

North Face and Gucci are collaborating. Let's explore the power of brand partnerships.
Emily In Paris: The basics of market research & learning about other cultures

Industry AnalysisOctober 17, 2020Emily In Paris: The basics of market research & learning about other cultures

Love it or hate it, everyone has been talking about Emily in Paris. Here we explore what you can learn from the annoying clichés.
Brand Experience: What a non-whisky lover can learn from Macallan

Industry AnalysisOctober 3, 2020Brand Experience: What a non-whisky lover can learn from Macallan

Macallan goes the extra mile, and teaches us a thing or two about brand experience.
Twitch & London Fashion Week

Industry AnalysisSeptember 26, 2020Twitch & London Fashion Week

As predicted, more commercial use of Twitch is already happening. Burberry streams its SS21 London Fashion Week collection.
Hyper-Local: Coke’s Ad Campaign in Edinburgh

Industry AnalysisSeptember 24, 2020Hyper-Local: Coke’s Ad Campaign in Edinburgh

Coke’s localised ad campaigns are making them seem like they care. Awww!
Brand Partnerships: John Boyega quits Jo Malone

Industry AnalysisSeptember 19, 2020Brand Partnerships: John Boyega quits Jo Malone

London born actor John Boyega quite his role as an ambassador for Jo Malone after the brand's unscrupulous actions.

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