Industry Analysis
Industry AnalysisFebruary 27, 2021Community & creator monetisation: Twitter kicks it up a notch
Twitter is embracing the creator economy model - by investing in community and putting money directly in the pockets of creators.
Industry AnalysisFebruary 20, 2021Twitter Spaces 101: Best practice and the low down
This is the lowdown on Twitter Spaces. What it is, and how to do it well.
Industry AnalysisFebruary 13, 2021TikTok’s Performance at Super Bowl LV
TikTok partners with the NFL to create TikTok Tailgate - a "virtual pregame" before the Super Bowl LV.
Industry AnalysisJanuary 16, 2021Social Trends: The rise of intimacy, closed communities and audio apps
2021 will see the rise of intimate and closed group communities and audio-first content.
Industry AnalysisNovember 28, 2020Media Relations & Laser Focused Missions: Coinbase vs New York Times
Coinbase pre-preemptively published their thoughts ahead of a New York Times hit piece. What does this mean for their reputation and media relations?
Industry AnalysisNovember 14, 2020Social Commerce: TikTok x Shopify
Social commerce is evolving beyond China, and it's exciting! TikTok is partnering with Shopify and rivaling Facebook.
Industry AnalysisOctober 31, 2020Power Of Partnership: North Face x Gucci
North Face and Gucci are collaborating. Let's explore the power of brand partnerships.
Industry AnalysisOctober 17, 2020Emily In Paris: The basics of market research & learning about other cultures
Love it or hate it, everyone has been talking about Emily in Paris. Here we explore what you can learn from the annoying clichés.
Industry AnalysisOctober 3, 2020Brand Experience: What a non-whisky lover can learn from Macallan
Macallan goes the extra mile, and teaches us a thing or two about brand experience.
Industry AnalysisSeptember 26, 2020Twitch & London Fashion Week
As predicted, more commercial use of Twitch is already happening. Burberry streams its SS21 London Fashion Week collection.
Industry AnalysisSeptember 24, 2020Hyper-Local: Coke’s Ad Campaign in Edinburgh
Coke’s localised ad campaigns are making them seem like they care. Awww!
Industry AnalysisSeptember 19, 2020Brand Partnerships: John Boyega quits Jo Malone
London born actor John Boyega quite his role as an ambassador for Jo Malone after the brand's unscrupulous actions.