Cart
Offerings
Community Newsletter
Resources for Founders
(Coming Soon)
The Full Package
Interviews
Industry Analysis
Role Models
About
Industry Analysis
Industry Analysis
February 27, 2021
Community & creator monetisation:
Twitter kicks it up a notch
Twitter is embracing the creator economy model - by investing in community and putting money directly in the pockets of creators.
Industry Analysis
February 20, 2021
Twitter Spaces 101:
Best practice and the low down
This is the lowdown on Twitter Spaces. What it is, and how to do it well.
Industry Analysis
February 13, 2021
TikTok’s Performance at Super Bowl
LV
TikTok partners with the NFL to create TikTok Tailgate - a "virtual pregame" before the Super Bowl LV.
Industry Analysis
January 16, 2021
Social Trends:
The rise of intimacy, closed communities and audio apps
2021 will see the rise of intimate and closed group communities and audio-first content.
Industry Analysis
November 28, 2020
Media Relations & Laser Focused Missions:
Coinbase vs New York Times
Coinbase pre-preemptively published their thoughts ahead of a New York Times hit piece. What does this mean for their reputation and media relations?
Industry Analysis
November 14, 2020
Social Commerce:
TikTok x Shopify
Social commerce is evolving beyond China, and it's exciting! TikTok is partnering with Shopify and rivaling Facebook.
Industry Analysis
October 31, 2020
Power Of Partnership:
North Face x Gucci
North Face and Gucci are collaborating. Let's explore the power of brand partnerships.
Industry Analysis
October 17, 2020
Emily In Paris:
The basics of market research & learning about other cultures
Love it or hate it, everyone has been talking about Emily in Paris. Here we explore what you can learn from the annoying clichés.
Industry Analysis
October 3, 2020
Brand Experience:
What a non-whisky lover can learn from Macallan
Macallan goes the extra mile, and teaches us a thing or two about brand experience.
Industry Analysis
September 26, 2020
Twitch & London Fashion Week
As predicted, more commercial use of Twitch is already happening. Burberry streams its SS21 London Fashion Week collection.
Industry Analysis
September 24, 2020
Hyper-Local:
Coke’s Ad Campaign in Edinburgh
Coke’s localised ad campaigns are making them seem like they care. Awww!
Industry Analysis
September 19, 2020
Brand Partnerships:
John Boyega quits Jo Malone
London born actor John Boyega quite his role as an ambassador for Jo Malone after the brand's unscrupulous actions.
Join the community newsletter and
Get the hottest insights from industry experts & analysis in your inbox every Sunday morning
🔥☕
SUBSCRIBE
Join the community newsletter and
Get the hottest insights from industry experts & analysis in your inbox every Sunday morning
🔥☕
SUBSCRIBE